Adidas, Dublin

Solo moving walls featuring the iconic “three stripes”.

Adidas is one of the most recognisable brands in the world. With its rich sporting and cultural history, the German sportswear brand endorses some of the top talent in world sport. So it’s no wonder that its Dublin offices feature a very special Creatif Wall system.

We were approached by interior fit out specialists Paragon to create a bespoke moving wall that allowed Adidas to display pairs of its iconic trainers whilst also incorporating the company’s iconic ‘three stripe’ branding.

The walls, installed within a large showroom area, also needed to be easy to operate, to allow Adidas’ Dublin-based staff to turn one big feature space into multiple, smaller showrooms when necessary.

Our Solo system was perfect for this unique job. The flexibility of Solo was further increased by the front facing panels pivoting open into the central atrium, allowing for numerous display configurations for product launches and training opportunities.

And because it is as an acoustic system, it helped guard against noise transfer and reverberation within the spaces. But what about the branding?

Well, as per specifications we provided one side with a clean white finish and for the reverse side we produced a special ‘three stripe’ finish that was truly on-brand.

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